Safe places & evolution
Social networks are no longer algorithmic battlefields. Audiences are retreating into safe, authentic spaces where real connection comes first. Brands that understand this win loyalty.
🇨🇭TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
CH-EN
The 5 trends of this year
AI in the background
AI is not disappearing – it's becoming invisible. It works in the background to amplify your authority and credibility. Discover how technology finally serves your true objectives.
Culture marketing
Brands no longer look at culture from afar. They shape it, create it, define it. Become an essential cultural player, not just an advertising medium.
The new media matrix
True power lies in the intelligent fusion of technology and human trust. Learn to build a media presence that creates authority.
The B2B Paradigm shift
B2B is changing. Stop waiting for requests – create them.
Discover how to generate demand before your customers look for it.
Marketing 2026: Change as Opportunity
2026 is changing the rules. Those who know them actively shape the future. The strategies for brand authority in the AI era are available. The future belongs to brands that convince both algorithms and humans.